Insights from the trade floor
Practical notes on accelerating sell-through—written for brand, sales, and category teams working Thai retail.
Why shelf-edge clarity lifts conversion faster than louder ads
When shoppers already stand in the aisle, the next second of understanding matters more than another awareness burst.
11 June 2026 · Niran Chaiyasit
Route discipline beats hero store visits
One perfect merchandising day in a flagship door rarely fixes a week of quiet out-of-stocks across the route.
27 May 2026 · Arisa Wongthong
Promo mechanics that protect margin in Thai retail peaks
Festival windows invite deep discounts. Smarter mechanics can lift volume without teaching shoppers to wait.
14 April 2026 · Niran Chaiyasit
Buyer meetings need sell-through math, not only brand films
Listings stick when the retailer sees a credible path from space granted to units moved.
19 March 2026 · Arisa Wongthong
Sampling without waste: choreography for busy aisles
Sampling fails when the queue blocks the aisle or the story never reaches the pack on shelf.
7 February 2026 · Niran Chaiyasit