A beautiful brand film rarely answers the buyer’s quiet question: will this earn its centimeters? Sell-in support should connect assortment logic, first-ninety-day promo intent, and a realistic velocity hypothesis.
Bring a leave-behind that maps space ask to expected weekly units by door type. Acknowledge risks—seasonality, competitive sets—and show how field and POS plans reduce them.
When sales and trade marketing share one narrative, buyer meetings feel like joint planning instead of persuasion theater.