Thai retail peaks—Songkran, year-end, mid-year sales—tempt brands into price cuts that are hard to unwind. Shoppers learn to postpone purchases, and retailers expect the same depth next season.
Bundles, gift-with-purchase, and multi-buy mechanics can move volume while keeping a reference price intact. Pair them with POS that explains the value in one line, not a wall of conditions.
Orchestrate the calendar by format: convenience may need smaller unit gifts; hypermarkets can carry multipacks. Review sell-through within ten days so the next mechanic is evidence-led.