Hero visits feel productive: photos look strong, managers smile, and the deck gets a win slide. Meanwhile secondary doors lose facings and the weekly velocity curve flattens.
Sell-through is a route problem. Visit frequency, travel time between Samphanthawong hubs and outer Bangkok clusters, and a clear escalation for out-of-stocks matter more than a single polished reset.
Build a rhythm: prioritized doors, photo proof, and a Monday digest. The brand team should know by midweek which stores need intervention—not discover gaps in a month-end review.